Building a Strong LinkedIn Profile
Lesson 3 of 12 in Networking & LinkedIn for Newcomers · 25 minutes
Learn how to create a complete and professional LinkedIn profile that attracts recruiters and helps you build your network in Canada.
What you'll learn
- Complete all essential sections of a LinkedIn profile
- Write a compelling headline and About section
- Use LinkedIn features to increase visibility to recruiters
From the lesson
Building a Strong LinkedIn Profile
LinkedIn is the most important professional networking tool in Canada. Over 20 million Canadians have LinkedIn profiles, and recruiters use it daily to find candidates. Here is how to build a profile that stands out.
1. Profile Photo Use a clear, professional headshot. Face the camera, smile, and wear business or business casual clothing. No selfies, group photos, or vacation pictures. Profiles with photos get 21 times more views.
2. Headline Your headline appears under your name and in search results. Don't just write your job title. Include keywords that recruiters search for. Weak: 'Looking for work' Strong: 'Experienced Warehouse Associate | Forklift…